Do Facial Exercises Work? The Truth + 4 Methods To Try

Some things that blow up on TikTok blow up for a reason. Translation: They actually work as they've been hyped up to. Take rosemary oil for thicker locks as an example—this botanical oil has a long history and a few clinical studies proving its efficacy for hair growth, TikTok just spread that information at warp speed.

So let's get to the point—facial exercises work for some goals and some people but not others. It's also important to note that it's not a streamlined answer, given that many facial exercise techniques, tools, and traditions exist.

Think of it like you would full-body workouts: Not every type of workout will glean the same result, nor will it work for every frame. Some folks respond better to HIIT, while others prefer yoga. Pilates can help sculpt lean muscles, while jogging can improve cardiovascular health and endurance. Tennis can help with core work and coordination, while biking is easier on the knees and joints.

Some people claim that facial exercises can reduce fat pads in the face. But that brings us to another important caveat: "Depuffing" the face and altering surrounding fat are two completely different motives and thus require different modes of action.

If you want to lose fat around the face, facial exercise alone won't make that happen, no matter the move—the same is true for the entire body. This is because spot fat reduction isn't possible—as research has proven with the abdominals1 and other targeted fat-loss studies2. Instead, practice eating clean, exercise often, and most of all—be patient, as healthy and sustainable weight loss doesn't happen overnight.

Another popular reason to take up facial exercise is the hope of magically reversing skin aging. That, we must admit, is still up for debate. One small 2018 study3 showed that a 30-minute daily or alternate-day facial exercise program sustained over 20 weeks may modestly improve the facial appearance of selected middle-aged women.

While these results are potentially promising, the study wasn't large enough or diverse enough to stand alone, so more research is needed.

Like we noted, "facial exercise" isn't a monolith! There are many modalities you can experiment with to get different results.

The gua sha technique has an extremely long and sacred history in Chinese medicine and was used to both prevent and treat disease. As Chinese medicine expert Debbie Kung, DAOM, LAc, once told mbg, "Facial gua sha is medicine in your hands." 

Gua sha tools help to encourage lymphatic drainage in the skin and relax the facial muscles. The beauty-centric result is long-lasting facial contour and definition. When used consistently, this kind of massage can help to ease the muscles in the face that cause expression wrinkles in the skin—like horizontal forehead lines or the vertical "11s" in between the eyebrows.

If you want something a bit lower-lift, you opt for a face roller instead. Similar to a gua sha, face rollers have been shown to improve blood flow in the face4. If you pop your roller in the fridge, the cooling effect may momentarily de-puff the face as well.

There's a lengthy list of benefits when it comes to using microcurrent tools on the face. A few notable ones include muscle toning, supporting collagen and elastin production, enhancing topical product absorption, and even reducing wrinkles.

And yes, the latter one is backed by research: One clinical study with 30 women under the age of 45 found that with 30 consecutive sessions (each session being 20 minutes), participants reported improved skin appearance and reduced wrinkle depth.  

As we noted, face yoga won't magically change the composition of your face, but it may help tone the overall appearance with time. Plus, daily rituals are important—especially if it means you're spending more time caring for your skin.

In addition, it may mean you're thinking more about your daily expressions, notes facial yoga expert Fumiko Takatsu. And this can mean you're more mindful about how you move your face, which could result in fewer expression lines with time.

For example: The practice helps you become aware of those unconscious expressions you might not think twice about (like, say, a furrowed brow as you slouch over your desk).

"I truly believe 20% of the benefits is the exercise itself, but 80% of the results come from the fact that you're paying attention to your facial expressions throughout the day," Takatsu explains. "You catch yourself tightening your shoulders or tensing the forehead." 

If you're here, we assume you're in the market for skin care tips that can make your skin more lifted, toned, and brighter. The good news is that there are many ways to help your skin look its best.

All of this to say: Facial exercise using tools like gua sha, face rollers, and microcurrent tools can be beneficial for the skin for many reasons, including facial contouring and stimulating collagen production.